Digital Proposal · Prepared for Chesterfield
A Stronger Digital Future for Chesterfield.
A strategic proposal to modernise Chesterfield's digital presence, showcase its track record, strengthen search visibility, and create a platform that inspires the next generation of talent.
Prepared by Prox Digital Agency · October 2026
01 — Our understanding
Built for reputation, not just leads.
Chesterfield's deals come through relationships. This project is about making sure the website matches the reputation those relationships rest on.
Corporate identity
Present a modern, professional corporate identity online that matches the scale of the work.
Track record
Showcase projects, capabilities, leadership and company credentials in one clear place.
Credibility
Maintain and reinforce the business credibility Chesterfield has built since 2006.
Talent appeal
Create a website that resonates with future employees and the next generation of talent.
Discoverability
Improve how Chesterfield is found across Google and AI-powered search tools.
Lead generation is not the primary driver. Credibility, presentation, talent appeal and digital visibility are central to this project.
02 — Digital audit insights
What the audit found.
Findings as reported in Prox's October 2026 digital audit — not independently re-measured live. Each one links to how this project responds.
Website performance
Audit finding32/100
Google mobile performance score (PageSpeed)
- Evidence
- The audit reported a mobile score of 32/100, with the main image taking around 36 seconds to load on mobile.
- Why it matters
- Brokers, partners and candidates often check the site on a phone. A slow page is abandoned before the story is told.
- How we address it
- A rebuilt, image-optimised site with modern performance foundations, tested against Core Web Vitals before launch.
Search visibility
Audit finding6
Google keyword rankings — all branded
- Evidence
- Chesterfield ranked for six searches, each one someone typing “Chesterfield”. None for industrial developer or build-to-suit searches.
- Why it matters
- People who don’t already know the name — site selectors, landowners, graduates — currently don’t find Chesterfield.
- How we address it
- Technical SEO foundations in the redesign, followed by keyword mapping and ongoing optimisation in the visibility programme.
AI search
Audit finding0
Mentions across AI search tools checked, October 2026
- Evidence
- No mentions across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews for the queries checked.
- Why it matters
- Shortlists are increasingly built by asking AI tools for names. Firms absent from those answers are absent from the list.
- How we address it
- Structured company and project information, schema, and answer-oriented content designed to be understood and cited.
Brand presentation
Audit finding—
Project information & presentation
- Evidence
- A ~100-word homepage on an off-the-shelf template, no leadership, and buildings still listed as “Under Construction – Delivery Summer 2023”.
- Why it matters
- For most people the website is the first impression. Outdated details create doubt during diligence and recruitment.
- How we address it
- A full portfolio with reusable project templates, leadership profiles, a Careers section and an easy-to-maintain CMS.
03 — Primary investment
Website redesign. The centre of the engagement.
A modern, professional platform that reflects Chesterfield's scale, showcases its developments and gives future talent a reason to join.
Today · per the audit
- —~100-word homepage on an off-the-shelf template
- —No leadership or delivery story
- —Outdated project statuses
- —32/100 mobile performance score
The concept
- —Scale and track record up front
- —Trusted-by client roster
- —Portfolio, leadership and Careers
- —Built for speed on mobile
Deliverables
Scope: one website, one language, up to nine core page templates, standard CMS functionality. The final sitemap and page requirements will be confirmed during discovery.
$3,999
one-time · USD
Stakeholder input, audience priorities, content inventory and an agreed sitemap before design begins.
04 — Complementary programme
SEO, AEO & digital visibility.
An ongoing six-month programme that builds on the new platform so the right people actually find it — on Google and in AI-powered answers.
- SEO
- AEO / AI search
- Content & authority
Building visibility beyond branded searches.
- Keyword research
- Search intent mapping
- On-page optimisation
- Technical SEO & indexing
- Metadata & internal linking
- Performance monitoring
- Competitor visibility analysis
- Monthly reporting
$1,750 per month · 6-month initial term · $10,500 total
05 — Project roadmap
Six to eight weeks to launch.
Delivery is estimated at six to eight weeks, dependent on access, content, feedback and approvals.
- 1
Week 1
Discovery
Requirements, access and content collection.
- 2
Weeks 1–2
Planning
Sitemap and content planning.
- 3
Weeks 2–3
Design
Website design and review.
- 4
Weeks 3–5
Development
Development and CMS setup.
- 5
Weeks 5–6
Integration
Content integration, SEO and quality assurance.
- 6
Weeks 6–8
Launch
Final revisions, approval, launch and handover.
Six-month SEO / AEO programme
Begins after baseline validation and launch coordination
Month 1
Baseline validation, keyword mapping and AI visibility check
Month 2
Technical fixes, on-page optimisation and first content
Month 3
Schema, project content and internal linking
Month 4
Content gap analysis and authority recommendations
Month 5
Optimisation based on observed performance
Month 6
Six-month review and recommendations for next phase
06 — Proposed investment
Choose the engagement.
Select a package to see the full breakdown. Proposed investment, subject to final agreement.
Select a package
07 — Deliverables, assumptions & exclusions
Clear scope, no surprises.
Additional requirements can always be scoped separately.
08 — Success measurement
How we'll measure progress.
The primary aim is a stronger digital reputation, discoverability, professional presentation and talent appeal — rather than lead volume alone.
- 01Organic impressions and clicks
- 02Non-branded keyword visibility
- 03Technical health
- 04Website engagement
- 05Portfolio and Careers page performance
- 06Content delivery
- 07Observed AI citations
09 — About Prox
Your partner for the next chapter.
We help businesses across the US, UK, UAE and Australia look the part online and get found by the people who matter.
Website design · SEO · AI search · Branding · Paid ads
Verified reviews · independent platforms
Ali Zafar Azad · Founder & CEO
10 — Next steps
Let's Build Chesterfield's Next Digital Chapter.
- 1Approve the proposed direction
- 2Confirm final scope and requirements
- 3Sign the agreement
- 4Arrange initial payment
- 5Schedule discovery